How To Paint Your Face With Social Media Solutions And Retain Your New Business Leads

Online marketing has the benefit that the world is your available market. The internet population has grown to 1.7 billion users making this a huge market. The disadvantage is that the personal contact between people is lost. People are no longer real. Your face becomes a gray mass between the millions of others.

Zig Ziglar said: “ If people like you they will listen to you, but if they trust you they’ll do business with you.”.

If you want to grow your network marketing business, it boils down to trust. People will join your business if they trust you. People will start to trust you if they know you. They can only know you if they interact with you.

How do you create trust in an online world build with walls of emails, auto-responders and broadcasts? You engage. You conversate. You use social media solutions to paint your face!

You can use social media as a lead generation tool where the sole purpose is to drive leads. I have written several articles on how you can use Facebook and LinkedIn to generate new business leads. However, social media works best as a method for retention and engagement with an existing lead list when you have started to gain increasing trust.

Here is a list of methods to use social media to build trust:

1. Provide amazing content – Learn to develop amazing and original content. Be educational, inspirational and uniquely YOU. Give your current lead list something that they will want to talk about. Make your content pertinent to the current problems your target audience may face in online marketing.
2. Social media listening – Eavesdrop on twitter and other forums by evaluating what people in your niche market are tweeting and writing about. Create conversation that is relevant to the product or business you provide. Publish content that will address the concerns, issues and questions of people in your target market.
3. Viral questions – Encourage existing prospects on your lead list to spread the viral word about the current issues, questions and solutions. One method is to ask open ended questions on Facebook. Friends can provide answers for all (their friends) to see.
4. Social media conversation – Take part in the conversation yourself. Be proactive on commenting on people’s status, re-tweet their posts if it makes sense and share any useful information they provided.
5. Social media promotion – Promote your social media channels on your website and in your email signatures and lead capture pages. This will give new leads the option to look for you and find that you are real.
6. Open ended questions in blog articles – Find a way that people can signal to you that they are raising their hand to talk business. One example is for you to ask a question at the end of a blog post of how you can help solve a related problem they may have.
7. Make self selection possible – Provide relevant information and always enough information that your prospect can self select through the information you provide. This puts the prospect in the driver seat and they lose the feeling of being chased by a hunter. You increased your chances that they approach you to engage with you.

You can use social media for home business lead generation. Its greatest value is to increase the retention of your prospects and to engage with them through the various social media channels.

It is through conversation and social media listening (eavesdrop on the social media conversations) that you will learn the problems and needs of your target market and will give you the opportunity to solve these problems for your prospects.